Real-World Wisdom for the Next Generation of Builders

A community where experienced leaders mentor students, founders, and professionals to build purposeful careers, enduring businesses, and lives of clarity and impact.

Programs For Every Stages of Your Journey

For High Schools

For Universities

For Young Professionals

For Enterpreneurs

Our Mentors

The Problem Institutions Already Feel

Seedwise exists to solve upstream gaps in career and leadership success:

How you apply the real-world knowledge | How you think | How you choose | How you see opportunity.

Because better decisions and practical wisdom build better lives, not better resumes.

High-school students

make degree decisions before they truly understand their strengths.

Young professionals

face career challenges without structured guidance and applied wisdom

Graduates

unsure how their education connects to careers and practical application

Organizations

lose productivity when talent lacks clarity, direction, frugality and growth mindset

The Seedwise Coaching Model

At the core of Seedwise Programs is shared decision framework used across learning experience, institutional partnerships, and professional labs, empowering students, professionals and organizations with clarity and capability to navigate through complexity.

Seedwise DOTS FRAMEWORKTM – Powered By Ground Truth

SeedWise builds Decision Clarity, Opportunity Awareness , Transition, and Self-awareness – all built on Ground Truth.

D – Decision-making

Defining steps and tools for making clear, effective choices

O – Opportunity Awareness

Recognizing and exploring potential paths

T – Transferable Wisdom

Hard lessons, what works, mistakes made, and pattern insights. All in one place.

S – Self-awareness

Understanding one’s own values, interests, strengths, and constraints

The Seedwise Coaching Model

At the core of Seedwise programs is a shared decision framework used across learning experiences, institutional partnerships, and professional labs, empowering students, professionals and organizations with clarity and capability to navigate through complexity.

Seedwise DOTS FRAMEWORKTM – Powered By Ground Truth

SeedWise builds Decision Clarity, Opportunity Awareness , Transition, and Self-awareness – all built on Ground Truth.

D – Decision-making

Defining steps and tools for making clear, effective choices

O – Opportunity Awareness

Recognizing and exploring potential paths

T – Transferable Wisdom

Hard lessons, what works, mistakes made, and pattern insights. All in one place.

S – Self-awareness

Understanding one’s own values, interests, strengths, and constraints

Seedwise Programs

Seedwise Foundations™

We redesign operating models, systems, and governance so your organisation can scale with clarity, accountability, and execution discipline.

Duration: 6-8 weeks

Who This Is For

Students in Years 10–12 preparing to choose subjects and university pathways.
Students who want clarity about their strengths, interests, and future direction.
Students who feel uncertain about what to study after graduation.
Schools that want students to make more confident academic and career decisions.

Student Outcomes

Personal identity
Strengths and interests
Future career directions
Academic pathways

Student Deliverables

Personal Direction Map
2–3 Pathway Scenarios
12–24 Month Action Plan
Narrative Statement

Institutional Deliverables

Pre/Post Clarity Report
Parent-Ready Summary
Leadership Insights Report

Seedwise Transitions™

Helping university students translate their degree into a clear professional direction and career narrative.

Duration: 4-6 weeks

Who This Is For

Students in Years 10–12 preparing to choose subjects and university pathways.
Students who want clarity about their strengths, interests, and future direction.
Students who feel uncertain about what to study after graduation.
Schools that want students to make more confident academic and career decisions.

Student Outcomes

Strong & Long-term Professional Profile
Real-world Skills & Experience Development Plan
Confidence Building

Student Deliverables

Professional Identity Profile
Degree-to-Role Map
Skill & Experience Gap Plan
Career Confidence Narrative

Institution Deliverables

Engagement Metrics
Clarity Improvement Data
Cohort Insights
Career Centre Handoff Notes

Seedwise Professional Labs™

Expose graduates and young talents to how modern organizations think, make decisions, and scale through structured industry capability labs.

Duration: 4-6 weeks

Who This Is For

University students seeking real exposure to how modern organizations think and make decisions.
Students interested in consulting, business strategy, marketing, finance, or technology careers.
Students who want to learn practical frameworks used by real companies.
Universities that want students to develop real-world professional capabilities.

Growth Marketing

Learn how modern companies design data-driven growth systems connecting marketing, product, and revenue using experimentation, analytics, and AI-assisted decision frameworks.

Key Capabilities

Growth Strategy & Marketing Science
Decision Science for Marketing Systems
Data-Driven Marketing Intelligence
AI-Led Marketing Architecture
Full-Funnel Growth System Design
Experimentation Frameworks
Revenue & Attribution Modelling

Lab Deliverables

Growth Architecture Blueprint
Experimentation Roadmap
Revenue Intelligence Framework
Marketing Systems Strategy Brief

Entrepreneurship

Learn how to build and scale businesses beyond Vietnam – combining real-world execution, global market thinking, and structured growth systems used by high-performing companies.

Key Capabilities

Global Expansion for Vietnamese Business
Go-to-Market Strategy & Test & Learn Infrastructure
Growth Systems & Demand Generation – acquire customers not just run campaigns
Scalable Business Model & Value Creation
Founder Mindset – Prioritization, trade-offs, execution andvalue generation.

Lab Deliverables

Market Expansion Plan (Domestic to Global success)
Scalable Business Model & Revenue Plan
Go-to-Market Planning
Founder Decision Framework & Execution Roadmap

Business Transformation

Learn how modern organizations redesign business models, operating structures, and decision systems to build scalable companies and lead complex transformation initiatives.

Key Capabilities

Business Model Transformation
Organizational Design
Strategic Decision Frameworks
Enterprise Operating Models
Transformation Planning

Lab Deliverables

Transformation Strategy Memo
Organizational Operating Model Blueprint
Strategic Decision Framework Map
Leadership Reflection Portfolio
Cash Flow & Tax Optimization

Crypto Accounting

Learn how organizations account for digital assets, track blockchain transactions, and manage financial governance in the rapidly evolving Web3 and digital asset economy.

Key Capabilities

Digital Asset Accounting
Blockchain Transaction Tracking
Crypto Treasury Management
Tax and Compliance Considerations
Financial Governance in Web3

Lab Deliverables

Crypto Asset Accounting Report
Blockchain Transaction Map
Digital Treasury Framework
Crypto Governance & Compliance Brief

Seedwise Acceleration™

Helping organizations make better decisions, run smarter experiments, and build sustainable growth systems.

Duration: 6–10 weeks

or 2-day intensive + sprint

Who This Is For

Founders building and scaling new ventures.
Growth teams responsible for experimentation, marketing, and revenue systems.
Startups and scaleups building structured growth and operating systems.
Corporate leadership teams driving transformation and strategic growth.

Institutional Outcomes

Better decision frameworks
Faster learning cycles
Data-driven growth systems
Leadership operating rhythms
C-Suite Mentoring
- Chief Marketing Officer
- Chief Revenue Officer
- Chief Financial Officer
- Chief Strategy Officer

Deliverables

Decision Framework Library
Test & Learn Mindset and Experimentation Loop
Leadership Operating Rhythm
Growth Playbooks
Business Transformation Playbook
Marketing Playbook
Growth Strategy
Crypto Accounting Playbook
Operational Finance Efficiency Training

Meet Our Mentors

Each mentor brings real-world experience and structured thinking to help you navigate complexity and build systems that scale.

Areas of Expertise

Growth Systems &

AI-Driven Growth Architecture

Experimentation &

AI-Assisted Decision Systems

Performance Marketing &

Predictive Analytics

Cross-border Expansion &

Global Scaling Strategy

Revenue Optimization &

Intelligent Monetisation Systems

Coaching, Mentoring & Capability Building

Workflow Automation &

Business Process Design

Digital Infrastructure & AI Integration

AI Transformation & Business Architecture

COACHING, MENTORING and CAPABILITY DEVELOPMENT

Designed and delivered structured coaching, mentoring, and capability-building programs for students, early-career professionals, interns, and junior managers across marketing, growth, product, and business strategy.
Developed and mentored cross-functional teams and interns, focusing on practical skills, strategic thinking, execution discipline, and career readiness.
Regularly coached individuals on problem-solving, critical thinking, communication, and real-world application of business and marketing concepts.
Led workshops and mentoring sessions covering growth strategy, digital marketing, product positioning, experimentation frameworks, and career development.
Strong emphasis on developing people, not just outcomes – helping individuals translate theory into practice and build long-term professional confidence.

FORTUNE 500 CAREER SUMMARY

Performance-oriented professional with over 20+ years of leadership experience in marketing, digital and tech space, leading global and cross-functional teams at Singapore Airlines, Microsoft, Expedia, Yahoo, Bayzat and Katalon.
Built build and scale omnichannel performance marketing and growth strategies, bringing over 20 years of experience working with Fortune 500 companies, and building brands from the ground up across Asia, Europe, and the U.S.
A top-level Business and Marketing executive wholed businesses to growth and market diﬀerentiation by employing prolific knowledge of online marketing, product/brand positioning, growth, and data science strategies.
Full cycle consulting experience in employing , Test and learn architecture, growth frameworks and AI-driven algorithmic solutions across integrated marketing & growth channels to power customer acquisition and repeat revenue
Led media mix modelling and engagement/behavioural analytics to reorganise large-scale budgets and formulate marketing, partnerships, and customer expcferience playbooks.
Demonstrated expertise in engineering agile test and learn frameworks, continuously optimising customer journeys to drive ROAS improvement and net revenue growth by unfolding new markets and expanding existing ones.

Areas of Expertise

Financial Systems

Business Transformation

Budgeting & Forecasting

Cross-border Operations

Crypto Accounting & Compliance

ERP Implementation

COACHING, MENTORING and CAPABILITY DEVELOPMENT

Designed and implemented structured finance, accounting, and operational capability-building frameworks across global teams, covering accounting, FP&A, treasury, and compliance functions.
Mentored finance leaders, accounting managers, and cross-functional teams across multiple regions (US, UAE, Europe, and Asia), focusing on strategic thinking, execution discipline, and scalable finance operations.
Led hands-on training and coaching programs on ERP systems, financial reporting, SOP development, and data-driven decision-making.
Guided teams through complex transitions including ERP implementation, accounting system setup, and business restructuring, ensuring capability transfer and long-term sustainability.
Coached stakeholders (C-level, founders, and department heads) on financial strategy, performance management, and aligning finance with business growth objectives.
Strong emphasis on building scalable teams and systems, enabling organizations to move from fragmented operations to structured, high-performance environments.

GLOBAL FINANCE & TRANSFORMATION CAREER SUMMARY

Performance-driven finance expert and leader with 13+ years of experience across accounting, auditing, corporate finance, and strategic consulting, working with global organizations such as Vortech Group, Bitcastle Group, Katalon Inc., Quoine, and Deloitte Vietnam.
Proven track record in building and scaling finance functions from the ground up, including accounting, FP&A, treasury, tax, and compliance across multi-entity, multi-country environments.
Extensive experience operating as Group Finance Director, CFO, and strategic advisor, partnering with boards, investors, and executive teams to drive financial performance and organizational growth.
Led global financial operations and consolidation across entities spanning the US, Singapore, UAE, Europe, and Asia, ensuring compliance with IFRS/GAAP and local regulations.
Architected and implemented financial planning, budgeting, and forecasting systems, translating business strategy into actionable financial roadmaps and performance metrics.
Spearheaded business transformation and restructuring initiatives, including IPO preparation, operational redesign, and large-scale transformation programs in complex, multi-entity organizations.
Deep expertise in Web3, crypto, and fintech finance operations, including proof-of-reserve, token listing, crypto treasury management, and multi-currency financial ecosystems.
Led ERP and digital finance transformation projects end-to-end, from vendor selection to implementation, driving automation, data integrity, and cross-functional efficiency.
Strong background in M&A, fundraising support, and cap table management, including ESOP design and investor reporting.
Built and optimized SOPs, internal controls, and governance frameworks, improving financial accuracy, compliance, and operational scalability.
Demonstrated ability to bridge finance and business strategy, enabling leadership teams to make data-driven decisions and optimize capital allocation.

Let’s Build Clarity Together

Whether you’re a school, university, startup, or leadership team, Seedwise has a program designed for your stage.

Upgrade Your Business for 2026. Book a free business transformation advice now.

Real-World Wisdom for the Next Generation of Builders

Programs For Every Stages of Your Journey

High-school students

Young professionals

Graduates

Organizations

Seedwise Programs

Abhishek Nakra

Sunny Duong

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